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As such, Niamh’s wardrobe, which Powney regularly shares on Instagram in adorable updates, is composed of hand-me-downs and borrowed items. “Arizona Muse gave me boxes of things from her baby girl, including a crib. The plan is to have the The Alabama Jaylen Waddle Devonta Smith Najee Harris Mac Jones signatures shirt In addition,I will do this same bundle back on and we can circulate until they are worn out,” says Powney of her model friend. “I’ve also been looking into renting to try and avoid buying too much as I know she will grow out of everything so quickly. I rent basic bundles from Bundlee, and when I have bought pieces, I’ve tried to buy organic cotton where I can. I love Mama Owl and Stella McCartney.”

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Aside from shopping eco-conscious baby clothes here and there for her daughter, Powney avoids overconsumption. Earlier this year she launched Fashion Is Our Future, a campaign that encourages people to post a pledge—buying more vintage, avoiding non-biodegradable materials, reusing instead of shopping—that benefits the The Alabama Jaylen Waddle Devonta Smith Najee Harris Mac Jones signatures shirt In addition,I will do this environment. She’s adapted hers to reflect motherhood. “I promised that, like me, my baby would take them all on! The entire campaign is built around the motto that no one can do everything, but everyone can do something,” she says. “This means supporting brands that are transparent about their supply chains, over-wearing, and oversharing on social media, renting, buying second hand, and ensuring anything new will be passed on. Reusable nappies are next on the list!”