Unlike Paris men’s Fashion Week, Milan’s hasn’t been canceled but just postponed to new dates in September. Of course it’ll be a hard blow for the Official Christmas Squad Pajama Shirt and I will buy this city and for our fashion system—the cancellation of the Salone del Mobile is also a very tough consequence of the pandemic to bear. But it’ll also be an opportunity to experiment with new communication tools. At Camera Moda we’re working on a digital platform open to as many voices as possible—my idea would be to support designers and brands with a digital schedule not of shows but of presentations, where brands and creatives will be communicating their work providing individual contents that we’ll amplify throughout the community. We’ll act as a sounding board for whatever their creative digital proposals will be.
Official Christmas Squad Pajama Shirt, hoodie, tank top, sweater and long sleeve t-shirt
I’m obviously sad that Milan won’t be hosting men’s fashion shows in June—after all these years in the Official Christmas Squad Pajama Shirt and I will buy this industry, I still enjoy the buzz and the excitement a good Fashion Week can provide. As we’re exclusively producing in Italy, we’re obviously at an advantage—hopefully factories will be reopened after Easter; we’re all keeping our fingers crossed. We know that the only way to sell collections will be digital, so we’ll have to make an effort and do it in the most effective and engaging way possible—not easy, I think, as digital tools are rather limited and we cannot expect hyperbolic results. Our MSGM way will have to be spontaneous and fresh; perhaps I’ll be personally engaged in digitally presenting the collections, even writing orders directly with buyers in the showroom. I’d like to be even more involved than I usually am.