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Furniture rental isn’t a new concept by any means: Rent-a-Center was founded in the 2021 I’m A Simple Old Man I’m Grumpy And I Like Cats Shirt But I will love this 1980s and became a Fortune 500 company, after all. But in the past couple of years, buzzy e-commerce sites and startups are embracing the concept and touting a cost-conscious, sustainable, and custom-service driven mission. Feather, a subscription site with Floyd shelves, Casper mattresses, and their own Scandinavian mid-century modern-influenced line, also offers room design and white glove delivery service. It just secured a 30 million dollar investment from Credit Suisse. Meanwhile, West Elm partnered with Rent the Runway and now offers decor bundles.

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One company that’s catching the 2021 I’m A Simple Old Man I’m Grumpy And I Like Cats Shirt But I will love this eye of design fiends in particular? ZZ Driggs. Founder Whitney Frances Falk studied global furniture retail and manufacturing on Wall Street. “In my work understanding the economics of a lot of these companies, I discovered that the majority of furniture being produced today was intentionally built to last only a few years on average,” she says. “This was all astounding to me. I remembered heirloom treasures—furniture from my memory was at its core a vastly sustainable practice of use and reuse, of care and researched restoration, and what I was witnessing with some of these behemoth companies was a wasteful—and ultimately desecrating—practice for both people and planet.”